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Richard MacManus @ricmac@mastodon.social
2y
“clicks are dying and attribution is dying” Depressing for the web, but this is unfortunately our current reality. sparktoro.com/blog/attribution-is-dying-clicks-are-dying-marketing-is-going-back-to-the-20th-century/
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Océane @oceane@peculiar.florist
2y
@ricmac Do you want to know why this isn't depressing? (The answer to this question actually is)
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Richard MacManus @ricmac@mastodon.social
2y
@oceane yes, please tell me why it isn't depressing.
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Océane @oceane@peculiar.florist
2y
@ricmac Alright, I think the best way to comment this is by first commenting the nature of the blog itself, which is, I note, excellent, and then to summarize my blog posts in about the order in which I wrote them.

Intro. A marketing blog – Howard Becker's brick/mosaic model

1. Digital abuse
1.1 Social media, a global scam
1.2 Degrading gender consciousness
1.3 Worsening human commodification – Guy Debord's society of the spectacle
1.4 Targeting the poor – Bernard Lahire's dispositionalist sociology
1.5 Targeting the poor – where's the dopamine?

2. Degrading our relationship to knowledge
2.1 Social media addiction leads to ADHD symptoms (Boer
et al., 2020)
2.2 Markdown isn't for digital gardens, it's for landslides
2.3 Consumer-grade keyboards are self-harm
2.4 What are resources? Diachronic and synchronic models
2.5 Microsoft Windows – where's the dopamine part. 2

3. The web and the class struggle
3.1 What's care?
3.2 Gemini, a read-only protocol
3.3 Smartphones, the web, and Google
3.3.1 The web is great, actually
3.3.2 Smartphones are great, actually
3.3.3 The new "fridge letters" Google logo
3.3.4 Against short formats
3.4 Secondary class violence
3.4.1 Secondary class violence – oppression exists on behalf of production relationships
3.4.2 Secondary abuse – organizing our mutual abuse to degrade our class solidarity

Conclusion – global control

To be honest I didn't expect my draft ToC to be so lengthy, I might make it a PDF first, then ping you back. Please do not hesitate to ping me in a few days, it shouldn't be that long, this isn't the first time I write any of these ideas; I'm just going to glue them together.

The answer might be, as I said, rather depressing. But you may find solace in understanding the root causes of these problems.
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