eng., caps lock, salty about the French press crisis
Do you want to get more funding? Pay a psychologist, pay a sociologist IDC, to build an intentional community of readers.
An intentional community is literal a community whose members willl defend the community's interests along with their own selfish ones. (That's directly, but fortunately tendencially only conflictual with mental illness because in my fresh, and not humble enough opinion mental illness is characterized with self-centeredness. A high potential person might be neurodivergent but as soon as they start making it all about it a form of mental illness, neuroses or something else joins the party.)
Everyone has neuroses. Make communities that heal. Make communities that people will think are good, because it will be good to their (mental) health.
Sorry for the rent.
Mediapart is highly successful not only because they provide paywalled contents, but also because they provide blogs (that will give more exposure to their readers), a solidarity pricing, and they're discussing every suggestion they get, including private RSS feeds.
They make two public streams per week where they present their work and answer to questions. And this is how you build a successful media with an 8-figures/year budget.
eng., caps lock, salty about the French press crisis
And then there are of course other ways to fund a mostly publicly accessible news org, e.g. frustrationmagazine.fr has several tiers with physical rewards and a bimestrial topical print for the highest tier, while the entire website stays public. Frustration has set a strong brand on the French web so people can hope that their comrades will notice their high-quality print as any fandom member would notice a rare collectible item. They're also transparent about their funding because, well, collaboration, so whenever their funds are low people help them reach an equilibrium.
This model lets them post public, high-efforts contents and thus to have decent standards with their staff, so French leftist media are still among the highest quality contents that are available for free on the web ; they might be lacking funding but merely because their niche is poor instead of a mere lack of trust from the public. On the other hand I really wouldn't mind Marie Claire going bankrupt.